What Did Frank Ocean Do Differently in Promoting 'Boys Don't Cry'?

At the time of writing this article, we here, like many of you are scouring the far off recesses of the World Wide Web on the hunt for Boys Don't Cry. Tagged to be Frank Ocean's followup studio album to his critically acclaimed Channel Orange release, speculations run rampant in regards to its impending drop. It's now been four years since we've heard a full body of work from the New Orleans crooner and officially over a year since first announcing the sophomore followup. Suspense levels rose to...